PODCAST TRANSCRIPTION

S3E6: 3 Steps to Get Yourself Out There

Welcome to Women Rocking Business, where we are here to help you rock yourself, rock your life, and rock the world as a woman entrepreneur, because the world needs you and the time is now. I’m Sage Lavine, CEO, trainer, unretired camp counselor, and best-selling author of the Hay House book Women Rocking Business. We’ve had the honor of serving over a hundred thousand women entrepreneurs around the globe just like you, who are here to do more, be more, and have more by giving your gift to the planet. Let’s do this. 

Who are my clients and customers? What’s this business supposed to be?

Sage Lavine

00:00:43

You know, we can’t necessarily just meditate our way to getting that big “aha” moment. You’re going to get more clarity from getting out there and testing your idea than you ever will from waiting. 

One of my favorite stories about this process is my client Willow Brown, who came to me with an acupuncture practice. She said that she had been putting off her business idea for years because her business was just good enough. She saw clients four or five, six times a day in a little studio adjacent to her house and she loves acupuncture. But she admitted to me that her dream was to have a business that would allow her to travel the world several times a year and to not have to see clients all day, every day, five days a week, confining her to her home here in California.

Sage Lavine

00:01:37

So we worked together to build Willow’s brand online and she was able to enroll dozens of women in her first Taoist sexology group program. Now she’s been speaking and traveling the world in Greece and Laos and Indonesia, all over the United States. She loves her life. She can do her acupuncture practice when she is in town. Most importantly, she has women calling her up to thank her for the fact that they’ve healed some of their sexual trauma issues. They’re having regular menstrual cycles. They’re getting pregnant after trying to get pregnant for years. Finally, having these breakthroughs, she’s more on purpose and happier than ever before. She just had a $50,000 income earning month

Sage Lavine

00:02:20

Now, if you like Willow, you are wanting to scale your business, get online, have more time freedom. I’m going to invite you to go out there and test your message rather than hiding behind your computer and creating content in a closet. I’m going to invite you to go out there and test your ideas with real life human beings. It’s very common when you’re starting a business to want to hide out behind your computer, but the best services, programs and products are launched by interacting with real live human beings. In fact, we’ve sold thousands of copies of our evergreen product, but the first time we ever put people through that system, we put live humans through the system first. 

Sage Lavine

00:03:07

We got feedback from them. We knew when they were asking questions. We got live testimonials. So when we went to launch that training program as a product, now we actually knew that it worked and I was able to much more confidently put the marketing materials together to sell it and to actually deliver customers real value and real results when they walk themselves through that program. 

Okay, rockstar. If this content is resonating with you, and if you see yourself speaking, taking the stage, building an online speaking business in the future… I’d like to invite you to take my Speaker Superpower Quiz. It’ll just take 2 minutes. Whether you’re a visionary, a truth teller, a motivator, or a nurturer, I’ll send you a bunch of business growing hacks based on your speaker superpower, so you can take a deep dive into your superpower and really learn how to leverage it to rock the stage and find your clients online. You’ll get my favorite tips to use all 4 speaker superpowers to grow your speaking based business, grow your confidence as a leader and make an even bigger difference on the planet leading both virtual and live stages. Just take the free 2-minute quiz at www.womenrockingbusiness.com/quiz. That’s www.womenrockingbusiness.com/quiz. I cannot wait for you to discover your speaker superpower!

So I invite you to take that idea and go take it for a walk, take it for a play date. I mean, we get excited when our kids play candy store in our living room. So why can’t we? If you’re eager to share your gifts with your clients to be a guide or a coach or a mentor of some sort, I’m going to invite you to go out and get a couple of beta clients. Get a couple of clients that you’re actually working with free of charge in exchange for a testimonial.

Sage Lavine

00:05:12

Just let them know, “I’ve got this great service. I’d love to test it out with you. And we’re going to just do a few sessions together.” Three sessions, five sessions, whatever feels right. At the end of those sessions, invite them and ask them if they would be willing to give you a quick testimonial or better yet, a video testimonial, letting you know what they got out of your work together. And now you’re going to have testimonials that you can use in your marketing materials and you’ll get even more clear on whether your body of work is effective and you’ll be answering their questions all the way through. So you’ll be able to fine tune what it is that you’re doing with clients in response to what they most need.

Sage Lavine

00:05:55

The next thing you can do, you can invite some friends and colleagues onto a Zoom call, do a little video conference with a group of people and test out your ideas on a small group, ask them to come, let them know that you’re just putting this together for the first time, make it safe for yourself to not be perfect and try out some stuff on them, ask them what questions they have and continue to create content and services that are a answer to what people are most asking. 

You’ll find that your services are going to be even more effective. That’s how you create an incredible product.

Sage Lavine 

00:06:37

Your final invitation is to go out there and interview someone who has an awesome business. Find a couple of entrepreneurs that you can take out for lunch or hop on FaceTime with and ask them the questions you want to know. What actions did they take? Have they ever been afraid? What allowed them to create the business they have now, and then listen and let that information steep in because nobody gets to where they are in business alone. Nobody does it alone. And nobody does it by just all of a sudden one day, waking up and having all the answers.

Sage Lavine

00:07:17

Your clarity is going to come from you, getting out there and taking action, not the other way around. So I invite you to go out there, be bold, be brave, listen for the answers and we will be celebrating your successful business right on the other side of those actions.

You’ve been listening to Women Rocking Business. I’m Sage Lavine. The next step is to join our private Facebook group, The Women Rocking Business Sisterhood. Introduce yourself over there for the real and vulnerable conversation of what it really takes to launch and scale a business you love in that Sisterhood group. We have each other’s backs, each other’s sides and each other’s fronts. This is true collaboration. So go grab a seat in the Sisterhood because we can go so much further when we go together, you’ll find a link to the private Sisterhood group and to our upcoming events in the show notes.

And if you have a woman in your life, who’s growing a business or starting a business, please share this podcast with her so she can create her big dreams and take a moment to subscribe and rate and review the podcast, because at the end of the day, we go so much further when we go together. I’ll see you on the next show and don’t forget, your clients are waiting. They’re not just waiting for someone like you. They’re actually waiting for you