I’ve encountered pushy sales people, and I’m sure you have too.
You know the type. The person who won’t stop talking, won’t listen, and somehow makes you feel like you’re being hunted instead of helped.
Honestly, that vibe has almost had me running away from being a digital marketer faster than a woman spotting her ex at Whole Foods when she’s in sweatpants and hasn’t washed her hair.
For years, many of us have been trying to distance ourselves from the old sales models that felt manipulative, aggressive, or inauthentic. And I think that’s a beautiful thing.
At the same time, I believe we’re rewriting the narrative around what conscious sales really is.
We are business owners. We offer products, services, coaching, consulting, healing, and support that genuinely help people. There is nothing wrong with inviting someone into work that could change their life.
In fact, if we don’t find a way to confidently enroll clients in a way that feels honest, authentic, transparent, and deeply aligned with our values, we risk not fully sharing the gifts we’ve been called to bring into the world.
I’ve seen so many brilliant women hide from enrollment conversations because they don’t want to feel pushy. The result isn’t that they become more spiritual or more authentic.
The result is often that they struggle financially, under-serve the people they could help, and quietly watch their dreams sit on the shelf.
The truth is that enrollment done well is an act of service.
It’s not your job to decide for your clients.
It’s not your job to talk someone into something they don’t want.
Your job is to help people get clear. Help them reconnect with what they say they want, explore what’s standing in the way, and understand what support could help them get there. Then they get to decide.
That’s integrity.
Which brings me to a question one of my clients asked recently:
“Sage, what do I do when someone says they can’t afford it?”
Inside WOMEN Rocking Business, we teach that there are generally three types of sales concerns.
So when someone says they can’t afford it, I don’t immediately assume the conversation is over. I get curious because many times there is something deeper underneath the surface objection.
One thing I do believe wholeheartedly is…
When people say they can’t afford it, it’s a moment to honor their reality.
This is a moment to get curious, to let them know you understand – financial challenges aren’t easy. This is a delicate moment.
“I understand – that sounds hard. I’ve been there too.”
Integrity is essential here. The truth is, not everyone is a fit to “find” the money to do your program.
And, it’s also important to remember, sometimes money is an excuse that is hiding other things.
Two of my favorite enrollment questions are:
“If you had the money, would this be a yes for you?”
And:
“What would you need to get out of it to make it worth the money?”
I love these questions because they help people move beyond the surface objection and get honest about what’s actually happening.
Sometimes the answer really is money – but sometimes it’s fear, or timing…
Either way, clarity is always more valuable than assumptions.
When someone gets stuck on the money, bring them back to the dream.
You might say, “I heard you light up when you talked about creating that retreat center. How badly do you want that? I’d be honored to help you get there.”
Or, “You shared that you’re tired of trying to figure this out alone. Is that still true?”
These are opportunities for someone to reconnect with the reason they booked the call in the first place.
I also recommend keeping an eye on making your need to be liked bigger than your commitment to standing for someone’s dreams.
That doesn’t mean pressuring people. It means caring enough to stay in the conversation when fear shows up.
If someone has spent the last thirty minutes telling you how badly they want to grow their business, fill their retreats, become visible, or finally step into their purpose, don’t abandon the conversation the moment they feel uncomfortable.
Stay present, ask questions, help them think through what’s possible.
And trust them to make the decision that’s right for them.
If someone tells you they genuinely want the support but don’t currently have the money, brainstorm with them.
One question we often recommend is:
“Would it help if we chatted a bit about possible ways of getting funding for your support, healing, or coaching?”
I’ve seen people get remarkably creative when they’re truly committed to something. Some have sold things. Some have created extra income. Some have asked family members for support. Others have found solutions they never would have considered if someone hadn’t invited them to explore the possibilities.
As we often say in our trainings:
Money is like glue. Where you’re committed, they will be more likely to be committed too.
One of the biggest enrollment mistakes I see is assuming that if someone doesn’t say yes on the call, the opportunity is gone.
It’s not.
In fact, 30-60% of enrollments can happen in the follow-up.
People want to hear from someone who cares about them. Keep notes. Remember their goals. Reach back out and ask how they’re doing with the vision they shared.
Enrollment is rarely a one-conversation process. Most people need multiple touchpoints before they’re ready to move forward.
The next time someone tells you they can’t afford it, don’t panic and don’t immediately start discounting your work.
Instead, get curious.
Bring them back to their BIG Why.
Ask, “If you had the money, would this be a yes for you?”
Ask, “What would you need to get out of it to make it worth the money?”
Help them explore what’s really standing in the way.
Most importantly, remember that conscious sales isn’t about convincing people. It’s about helping people make an aligned decision from a place of clarity, integrity, and self-trust.
Sometimes that decision will be yes. Sometimes it will be no. And sometimes it will simply be not yet.
Your role is to serve the person in front of you and trust that the right decision will emerge from an honest conversation.
The biggest thing Sis, is to keep going.
Recognize that these skills may not be your favorite skills to learn, but they’re skills that will help you serve at a bigger level, and create a ton of success in the process.
We’re blessed to be in this conversation.
Your clients really are waiting for you – they’re not waiting for someone LIKE you – they’re actually waiting for YOU.
Let’s ROCK,
Sage
PS –
2 Ways We Can Support You:
Join me for our upcoming 3-Hour VIP Day where I’ll show you how to create a high-ticket offer that people are genuinely excited to invest in. If today’s article resonated with you, this training will help you deepen your enrollment skills, increase your confidence, and learn how to have sales conversations that feel aligned, authentic, and effective.
It’s pay what you want & you can register here: https://go.womenrockingbusiness.com/hto
One of the biggest reasons coaches struggle with enrollment is that they’re focusing on the wrong things at the wrong time. In this free training, I walk you through the 4 phases every successful coaching business moves through, why so many talented coaches stay stuck under $100K, and what to focus on next to create more freedom, flow, and sustainable growth.
Watch the free training here: https://www.youtube.com/watch?v=0BKCRRveQAc&t=5s
Your clients really are waiting for you, Sis. Let’s keep building the skills, confidence, and systems that allow you to serve them at the highest level.
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