I’m prepping for a 3-day Sales Rite of Passage with nearly 300 of you…
Tomorrow, I’ll step into my home studio, settle in behind my computer, and welcome about 300 women onto my screen for 3 days of sales & marketing transformation. Women from all over the world, in their own homes, cameras on, hearts wide open. I’m writing this as I make my way home from Maui, where […]
Maui’s Golden Handcuffs
There’s a mindset shift about freedom I wish someone had handed me years ago – one that would have saved me a small fortune in struggle. I’m going to attempt to hand it to you now, imperfectly, the way it was handed to me. I’m writing this from Maui. I got here after a stretch […]
She Was Avoiding the Sale
My client Maureen is a parenting coach, and she is good. Like, really good. She was pulling in over 100 people to her webinars, which is no small feat – and every time I watched her teach, I’d think: this woman is about to change someone’s life. But then it would come time to make […]
I will never sell that way – famous last words
Years ago, I attended a seminar where a man made an offer from stage, he positioned his big promises in a particular kind of “way”… and something in me recoiled. I had memories of all the times I’d watched people stand on stage and make offers for high-ticket programs, working the room, trying to convince […]
The AI Paradox: Harness the Contrast for your Freedom
In June of 2023, my friend Eben Pagan called me and asked me if I was in front of my computer. I was not. But when my friend Eben calls me and asks me to be in front of my computer, I get in front of my computer. So I did. “Ok Eben – What […]
I used to hide money from my husband
We’re all doing our work around money. Here’s a confession that I’m not proud of. I used to hide my own money from my own husband. I come from a long line of schoolteachers. Humble people, hardworking people – but nobody in my family ever taught me about money. Not how to make it. Not […]
“The Moment I Stopped Trying to Be Liked… The clients came rolling in”
Hey Sister, I think you know that I’m a woman who loves her business. My business has purchased me a dream home in Santa Cruz & supported me to do pretty much whatever I want with my life. But, it didn’t used to be this way. In my last life, I used to shape-shift my […]
Are You Coaching or Enrolling? The Discovery Session Mistake That’s Costing You
So many of my clients complain about being on a discovery session with a potential client for too long – for hours – and they end up NOT getting hired (most of the time), and start to feel bitter at how much time they’re giving away. A client recently confided in me… “Sage, sometimes my […]
What to do when they can’t afford it
I’ve encountered pushy sales people, and I’m sure you have too. You know the type. The person who won’t stop talking, won’t listen, and somehow makes you feel like you’re being hunted instead of helped. Honestly, that vibe has almost had me running away from being a digital marketer faster than a woman spotting her […]
Quietly sold out again (here’s how)
Sister – for years, we filled our year-long Women’s Business Academy with big launches & events. I remember packing up my suitcase to go camp out at the Asilomar retreat center by the beach in California a couple times a year, and having the honor to train 1000’s of our clients both at live events […]
The Moment I Stopped Trying to Be Liked…I Became Profitable
It didn’t used to be this way. I used to get physically nauseous at the thought of presenting my offer. Like, heart racing, hands sweaty, wanting-to-disappear nauseous. I was terrified of being seen as pushy, salesy, or – God forbid – too much. So I kept shrinking. Kept over-delivering for free. Kept waiting until I […]
What Po*op Water Taught Me One Monday Morning
Hey Sister, Have you ever woken up on Monday with the pressure to grow your business pounding down on you – making it nearly impossible to find the creative flow that had you start your biz in the first place? My worst Monday morning story happened 6 years ago. I had just moved down to […]
