If you are a woman mentor looking out & seeing the pain, the suffering, the sometimes seemingly impossible imbalance in the world, I have good news for you – it’s our time.
Today I’m sharing digital marketing & business trends that will set you up for nothing but success in 2025.
Read on to learn how these 10 trends can support YOU and your message for the world…
Expect a rise in hybrid events & models that combine online and offline experiences.
This hybrid model uniquely poises you to have the best of both worlds – the irreplaceable in-person connection that forges deep relationships between you and your clients, and the flexibility to attract clients who might not otherwise be able to travel.
Customers will increasingly prioritize brands that demonstrate social responsibility, integrity, and sustainability, making it essential for us to align with these values. This is great news for high-integrity women entrepreneurs!
Infusing your marketing with your values will set you apart, create a positive association with your brand, make you memorable & attract perfect-fit clients you love working with. You can even use your business as a way to give back to causes you love so you can magnify your impact.
Entrepreneurs will need to carve out niche markets to stand out in saturated industries – focusing on personalized services and unique offerings.
It’s time to keep niching down, baby! And remember… your micro-niche is JUST the sign on your door. Once people walk through your door, you get to bring ALL the transformations you love to provide!
Picking a micro-niche makes it easy for people to find you online & refer clients to you. You’ll immediately come to mind in conversations between friends, co-workers & family members – sending word-of-mouth referrals your way. A niche also helps you stand out in search engines and social media platforms whenever anyone is looking for the exact service you provide.
In 2025, brands that embrace transparency and authenticity will resonate more with audiences, moving away from overly polished personas.
Can we get an “uh-huh” for being an authentic woman online!? Let’s rock, baby!
Gone are the days when entrepreneurs had to be picture-perfect robots concealing they had something for sale. Today, you get to speak from the heart & create marketing that gives people tons of value, then let them know there’s more where that came from.
This is what I call “Earning the right” to make your offer. It feels so good to have everything all out on the table, and people appreciate the breath of fresh air.
Brands that actively promote diversity and inclusion in their messaging & marketing will attract broader audiences and foster loyalty.
This has been true for years… and has continued to be essential. It’s time.
Infusing your brand with people of different backgrounds, experiences & abilities lifts others up by allowing them to see themselves represented in the world. This is one of the most powerful ways we can use our businesses as a vehicle for social change.
Expect a surge in AI tools that enable quicker content experience and hyper-personalized marketing campaigns to target individual preferences and behaviors.
Our clients are LOVING our AI platform “WorldChanger.ai” – she’s programmed specifically for women entrepreneurs to reach their clients, and she’s only getting smarter!
When you use personalized marketing campaigns you stand out from others in your niche and create meaningful and aligned experiences for your audience. How cool is it that we get to use technology to help people feel seen and understood, so they keep coming back? Yes, please!
Building and nurturing communities around brands will become essential, as customers seek connection and engagement.
Brene Brown says that “belonging” is the biggest driver of human behavior – and women inherently KNOW how to create this safety. Watch out world, here we come!
The Women Rocking Business community is unique – and eager to support women who are ready to step into their greatness!
When you create and nurture a community that has each other’s backs, you not only establish yourself as a leader and changemaker… you create a home for people, and they’ll associate your brand as a place where deep transformation is possible.
Entrepreneurs who collect data & use surveys to inform their business strategies and decision-making will be able to tailor their services to meet their customers’ needs.
And this is also about simply meeting our client’s needs – which is our speciality in transformational mentorship businesses. Remember that as long as you love your clients MORE (or as much) than your competitors or “niche-mates,” you’re golden!
Many woman entrepreneurs are already hardwired to care deeply about their clients. Making your business data-driven will allow you to have even deeper insights into the hearts, minds, dreams, and desires of your audience – so you can truly meet them where they’re at, instead of simply guessing what they want!
As challenges evolve, training in resilience and adaptability will become a priority for leaders, professionals & entrepreneurs.
It’s time to be resilient AND train resilience in our clients. (I know you’re ready!) One of my fave quotes is… “If you love someone, don’t wish them peace – wish them as much pressure as they can creatively assimilate.” (Brian Swimme)
Resilience is one of the necessary ingredients for entrepreneurship – and you probably already have a good amount of it, so it’s just a matter of strengthening those muscles.
There WILL be ups and downs, twists and turns. Having the internal resources to withstand these dips, solid mentorship, the support of a thick-as-thieves community, and even a spiritual practice to fall back on when things go south is essential to creating a business that can survive for decades.
A focus on mental well-being will be needed now more than ever in the marketplace. It’s also going to continue to be integrated into leadership trainings worldwide because we know that mental health directly impacts performance and productivity.
If you are a woman mentor who is ready to support a world that’s experiencing a steady decline in mental health – it’s time to get out there, sister.
There is a growing legion of women mentors who are BEYOND prepared to support the world with the imbalances and declining mental health – and bring on the resilience & healing the world will need in 2025.
If that’s you, let’s get you visible in 2025. The world needs you!
And if you want to get the skills to get your gift out with speaking …. Join me for the Secrets to 6-Figure Webinars.
This no-cost training will teach you how to lead high-integrity webinars & talks that build trust and inspire your audience – then lets them know there’s more where that came from.
This is STEP ONE for a $100K+ business where you use your irresistible client-attracting message & strong feminine leadership to change lives. It’s time to make 2025 the year you get to six figures. Join me so I can show you how.
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