3 Tips to Lead an Engaging Virtual Event

I JUST WRAPPED the best event of my life. Over 900 women registered from 37 countries… 

I’m basking in the afterglow.

I’m so thankful for the hundreds of women who attended and created this magical transformation. 

I have to tell you…
I live for events.

Even a week before the event, I wake up each day with so much anticipation, excitement, and expansion… and sometimes anxiety too!

But, I always breathe deep knowing that it’s not about ME


And knowing that women all over the world are being called upon to take the stage & share their messages right now, I use that calling to get MORE COMMITTED to showing up with whatever I have, in support of them. 

I wanted to get down 3 of my personal learnings from this event while it was all still fresh, so you can lead your own events, change AND make great money.


At Women Rocking Business, we measure the success of our events in transformation. I lead these events so women all around the world will experience the transformation they need to rock their message, money, and marketing…so they can make a big impact with their businesses.

That’s where the magic comes in, rockstar. When you center your event around transformation, you never have to think about sales as a transaction. 

When people pay, they pay attention. We invest in things we want as goal posts for changing our lives. Your event isn’t about making sales… it’s about creating meaningful change in your attendee’s lives.

#2. Establish a Two-Way Learning Environment

I love taking the stage, because I know it’s my space to change lives. If you love taking the stage too, you’ll want to create a 2-way learning environment so the energy flows both ways. 

There’s a saying I love that states, “Impression without expression leads to depression.”

That means it’s so important to give your attendees a chance to express themselves if you want them to truly absorb the content you’re sharing.

After 20 to 30 minutes of teaching, create space for your attendees to integrate what they’ve just learned by giving them a short exercise or action step to take next.

Remember, content is a dime a dozen these days. When you create a two-way conversation, your training will leave a lasting, memorable impression that inspires transformation.

#3. Uplevel Your Money Mindset

You’ve probably heard the expression, “stand in your value.”

But what does that really mean?


  • Follow through on our promises
  • Show up for our clients
  • Hold our clients’ dreams in our hearts
  • Take their transformation very seriously


You may not be feeling valuable because you haven’t yet had the chance to truly create value for your clients. 

In our year-long Business Academy Programs…we help our clients create their programs so the don’t feel like they’re selling air.

As you grow confidence in what you’re selling, you can naturally step into your value & raise your rates.

If you know you need support in your business to really build that value that allows you to thrive in business.. I invite you to check out our Women Rocking Business Academy.

>>>Explore the Programs

(Doors are only open for a few days!)

Here’s what our year together looks like… 

  • Get the proven plans and formulas to find and enroll your ideal clients online
  • Uplevel your money mindset & charge what you’re worth
  • Launch courses that support your financial goals with recurring revenue. 
  • Gain the confidence to rock the stage – online or in-person
  • Get a ton of technology support & grow your business… without the tech stress.
  • Grow your online platform and launch a thriving community
  • Create magnetic checklists, quizzes and guidebooks
  • And so much more!

PLUS, you’ll take part in our experiential wealth retreat, ROCK THE STAGE retreat, 6-Figure Accelerator calls with me, LIVE MONTHLY Trainings, Monday motivation calls, and more.

It’s going to be incredible, rockstar.

This is your time to rock the stage, share your message, and lead the event of your dreams!

Let’s do this thing…together.


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7 months ago

Thank you for this confirmation, that I’m on the right track. Your descriptors are so energizing, positive and spot on.

7 months ago

The 3-day event was INCREDIBLE! It truly was a transformational space, and so many lives were changed!

Erika Jo
Erika Jo
7 months ago

Wow! These are such incredible incredible and valuable tips! I know personally how important it is to create that engagement and create connection during the event. Thank you!

7 months ago

These events are always SO FUN and needed!! Thank you Sage for teaching us so much and keeping everything so positive and attainable! 🙂

Jen Gens
7 months ago

“Connection creates currency!”  SO TRUE! 

Loved this hot tip: “Impression without Expression leads to depression!”
Makes so much sense that we must engage our potential clients & allow for the two way conversation.  

My favorite way to engage my clients is to ask questions!  

Omg the zoom breakouts are so crucial! I love how you explained how to create an experience for clients & create a sense of community.  Way to bring in the Brene Belonging!


7 months ago

Connecting, expressing, and integrating what we’re learning is one of the great things about women rocking business! Getting to know others and practicing what we learn at Sage’s events makes implementing these in business so much easier. I’m getting to know that I am for sure giving my free group much more than they can integrate at one time. I’m thinking of ways to help them express more and connect with each other so that they’re ready to go to the next level once we get to that sacred enrollment conversation.

Jill Stein
Jill Stein
7 months ago

Three amazing tips! Everyone should check this out that is having a virtual event.

7 months ago

The realization that people need spaces where they can gather, feel safe, and be vulnerable; was a realization that what we doing is life changing and very much needed!

7 months ago

This is amazing content, will start applying in my next event.

Caryna Bowman
Caryna Bowman
1 month ago

HI WRB!!!!!! The 3 Day Retreat was Fabulous! I had already joined the WRB Academy before the Retreat, thank you Coach Jill! I am so excited to continue on from the Profitable Speaker Program. I’ve done my 2nd Masterclass already and now working on my 3 day gamification! Created a private group. Plus, got commitment from a few professional colleagues for a new idea I have, but not totally formulated yet. Rising river raises all boats!!!!!

Last edited 1 month ago by Caryna Bowman
Regina B.
Regina B.
1 month ago

Your program sounds interesting. I plan to look further into it for consideration. Thanks for sharing.

Shakthi Ganeshan
1 month ago

I feel a transformation even in reading this! I am committed to upleveling my game. Thanks for the inspiration!

1 month ago

I love to start my 60-90 minute workshops with an exercise. It creates energy in the audience that carries through the event. I also ask people to identify transformational ah-has at different points to break up the impression/information overload. Thank you, Sage, for great examples!

Kay Lathrop
Kay Lathrop
17 days ago

A two-way learning environment is so key! Knowledge, wisdom, potential gets to be drawn OUT of people….not just poured in.

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