Messaging Tips to Grow Your Speaking Business at Lightning Speed

Hey Rockstar!

I’m always thinking about the big-picture, high-impact things that can make or break a business, and one of the most critical ones is your messaging.

When I learned the difference between upstream and downstream marketing, I was able to attract 5,000 women to my first big online event, and things haven’t slowed down since.

In this clip from the most recent Rock the Stage Challenge, our amazing Women Rocking Business Head Trainer Nicole Kirksey shares the difference between upstream and downstream marketing – and why it’s often the difference between a business that takes off quickly and one that struggles to attract clients.

(^^^Watch Messaging Tips to Grow Your Speaking Business at Lightning Speed)

Nicole has helped 1000s of women get clear on their message so they can make money & change the world. Her life’s work has centered around the empowerment of women: personally, politically, and globally, and we’re SO lucky to have her.

In this episode you’ll learn:

💛 How to speak your client’s language so your messaging is irresistible

💛 How to have clients come to YOU asking for help rather than you chasing folks & convincing them how you can help s

💛 What to say to make your marketing resilient and relevant no matter what’s happening in the world

💛 An example of downstream marketing in action – and how a simple shift can dramatically increase the strength of your messaging so you can attract clients

So what exactly is the difference between upstream and downstream marketing?

1. Upstream marketing is educating people on why they need your services. 

It’s a lot more work to explain to someone why they would benefit from working with you – and in today’s busy world, you only have a few seconds to stop the scroll and grab someone’s attention before they move on.

For example, if you are marketing to busy moms, but your messaging speaks to “Self-Care Practices for Moms” versus “How to Stop the Tantrums,” you won’t get as much traction because you would need to stop and explain why they need self-care.

Do moms need self-care practices? Yes, they do. But you’ll turn more heads when your messaging speaks directly to solving a problem.

2. Downstream marketing is giving people what they say they need.

Downstream marketing uses your audience’s own language to grab attention and appeal to their desire to solve a problem. This is the most direct way to “get inside your client’s head” and let them know you can solve their problem.

Facing downstream makes your marketing resilient and relevant – no matter what’s happening in the world – because you’re using the words that your ideal client would use when talking to a trusted friend or in an enrollment conversation.

A simple shift in messaging could be all you need to fill your webinars, talks, and events with perfect-fit potential clients. (Oftentimes, you don’t even have to change the content of what you’re teaching!)

Your messaging is the sign on your door that will welcome in high-ticket clients…it’s worth it to make sure you’re always using downstream messaging in your marketing.

Let’s rock your messaging so you can stand out online & grow your biz QUICKLY. You’re doing an incredible job already, and you keep getting better every day. I see you & I’m so proud of you! 💙

Let’s do this thing…together.

Love,
Sage

P.S. Do you have a community where you can test your messaging to see if it’s upstream or downstream?

The Women Rocking Business Sisterhood is here for you, so you don’t have to figure out your messaging alone. We’re almost 70,000 women strong & it’s a perfect place to practice getting out there, getting visible, being real, and being vulnerable.

Jump in, connect with your brilliant sisters, and get support to grow your business QUICKLY!

>>> Visit the Sisterhood today