Feel Like You’re Selling Air? 3 Tips to Stand In Your Value

Do you ever feel like you’re selling air?

If so, it’s time you experience a mindset shift & feel amazing about what you’re offering your clients.

I’m inviting you to stand in your value, so you feel…

  • Strong & confident leading your business
  • Comfortable raising your rates & charging what you’re worth
  • Ready to serve your clients & feel good about what you’re offering

…because you have a big gift to offer the world & your ideal clients are waiting for you!

Here are my 3 tips to stand in your value & wash away that feeling of “selling air.” 

^^^Watch “Feel Like You’re Selling Air? 3 Tips to Stand In Your Value” Now ^^^
#1. Create a Package that Solves a Problem

The first step to feeling confident in your value is to think about how you’re packaging your services. The way you’re organizing your offerings has everything to do with how much you can charge. 

There’s a theme in many spiritual texts throughout history that states, “money loves order.” When you create a container for your services, you’ll be able to attract more paying clients. 

Here are some questions to ask yourself when organizing your packages & programs:

  • What are the themes and topics I want to cover each week or month?
  • What is the outcome I want my clients to achieve?
  • What’s the client roadmap look like within my program?

During this process, remember that your clients aren’t investing in you personally. They are investing in themselves and the transformation that your gift will create in their lives. 

Realize that you don’t need to equip complicated tech or build a complex website to show your clients how your packages & programs are organized. A simple PDF or web page will work just fine. 

Hot tip: Ask yourself, “Would I buy this?”

This is a great way to evaluate your offering. If you’re unsure of the answer, take it a step further and ask yourself, “What can I add to this program to maximize the value of my clients’ investment?”

Here’s an example. When I first launched my Entrepreneurial Leadership Academy program, I took the time to…

  • Map out the themes
  • Set up a weekly support schedule
  • Plan retreats

…but I felt like something was missing. So I created a Jumpstart VIP Day to kick off the experience with an entire day of mindset strategy & support. This addition made me feel like I was truly standing in my program’s value. It was the icing on the cake that my program needed!

I’m inviting YOU To think about how you can package your services & what you can add to truly feel good about what you’re offering to your clients. 

#2. Ramp Up Belief in Your Commitment…Not Just Your Offer

You may have heard that it’s important to ramp up belief in your offer…but that’s not always easy to do, especially if you’ve never presented your offer before!

That’s why I’m encouraging you to focus on ramping up belief in your commitment

Before you can truly feel confident in your programs and your offer, you have to be able to stand in your commitment to your clients & business.

Tune into the trust that you have for yourself and your willingness to show up and do whatever it takes (even when it feels scary and intimidating!)

Remember, recommitment is 10 times more important than commitment! Your business will grow as a result of you showing up every day and honoring your unique gift.

The key to consistently showing up is to create a business structure to support you. As your business grows, keep this recipe in mind:

Structure + scaffolding = scalability!

Whether you love structure or you prefer a more freeform approach with your programs, it’s always a good idea to have themes and pillars in place to serve as your scaffolding & structure. 

Bonus tip: Remember you’re showing up for your clients’ transformation.

That’s the reason why you started your business in the first place, right?

Showing up doesn’t mean….

  • Knowing the answer to every question
  • Leading your program perfectly
  • Having it all figured out

….it means putting a stake in the ground for your clients to become better versions of themselves through the service you’re offering!

Tip #3: Build Your Program with Client Feedback

As you’re creating your programs, realize it’s also important to be willing to build the plane as you’re flying it.

You’ll want to have your structure, roadmap, and themes…but don’t worry about filling out every single handout and module before you put a client through the process.

Here’s why. 

Your clients are a huge part of the program creation process! It’s a good idea for you to ask them…

  • What do you want to learn about this topic?
  • What questions do you have?
  • What do you want to know within this theme?

I’ve seen many programs come out stronger as a result of building out the program as real life human beings are inside of it.

Here’s an example. One of my clients is an amazing love coach named Junie Moon. She planned to create a module about online dating in her program, and she wasn’t sure what her clients wanted to know about this topic. 

So she asked them! She collected their top 10 questions and used their feedback to build a content-rich module that was a huge success.

Remember, you want to position yourself as one step ahead of your clients….not 10 steps ahead of being your clients.

Now that you know the 3 tips to stand in your value and stop feeling like you’re selling air, let’s recap:

#1. Get clear on your packaging.

#2. Trust yourself & commit to your gift.

#3.  Build your program as you go. 

Please leave me a comment:
How do you want to feel about the programs you’re offering?

Thank you for your commitment to rocking business – the woman’s way.

Thank you for showing up and doing the work.

Thank you for being a treasured member in the Women Rocking Business community. 

Let’s do this thing….together.


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Caroline Thompson
Caroline Thompson
9 months ago

This came at such a perfect time!

9 months ago

Thank you for the boost of confidence and helpful tips!

Jill Stein
Jill Stein
8 months ago

Selling air! I get it. When we don’t sell a “product” we can get lost in what we are actually selling. A transformation is a perfect way to look at it! Thank you so much.

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