This week, I want to give you a few tips to compete with famous YouTubers (even if you’re just getting started!)
I’m sharing some of my favorite hacks, so you can…
- Stand out against the established YouTubers with hundreds of videos
- Start making MONEY with your message using proven video strategies
- Reach more of your ideal clients (and change their lives!)
^^^Watch “How to Compete with Famous YouTubers”^^^
#1. Remember Quality Before Quantity
Before you get caught up in the big, shiny numbers on YouTube, remind yourself of this powerful truth:
The QUALITY of your connections in your journey to finding your next 5, 10, or 50 clients is way more important than the QUANTITY of people watching your content.
Keep in mind you don’t need a ton of viewers to create a high-performance video training. I’ll always remember the time I led an event and only TWO people showed up. I focused on their unique challenges and desires and gave them an intimate semi-private coaching session and BOTH of them said “YES” to working with me!
#2. Ask for Cameras On
The best way to create meaningful connections is to establish two-way communication with your audience. You can reach people more deeply than even some of the top-performing YouTube videos out there.
Create a space for two-way communications using Zoom or a web conferencing tool, and ask for your participants to turn their cameras ON. This allows you to deeply engage with your audience, offer valuable feedback, and ask important questions.
Here are some hacks to encourage your audience to turn on their cameras:
- Invite a few friends to show up with cameras turned on to help set an example of engaged two-way communication.
- Let your audience know it’s okay if they’re in their pajamas and assure them you just want to connect with them & get to know them better.
- Overcome your Zoom overwhelm! Zoom is totally figure-out-able and it’s a great platform for creating engaged video experiences.
#3. Offer Experiential Trainings
People are no longer looking for the solution. They’re looking for their solution. That’s why experiential video trainings are performing so well! You design an opportunity for your audience to solve a problem, take an important next step, and create tangible action.
Here are some terms to use when marketing your experiential video training:
- Craft your plan to __________.
These are the trainings people are truly hungry for, and they create so much intimacy.
There’s a saying that states, “Impression without Expression Leads to Depression.” Your experiential video training allows your audience to integrate and express the content they’re learning…so they feel so much more connected and excited to work with you!
I have one final tip for you, rockstar. Remember that compare equals despair. Try not to compare yourself to the famous YouTubers out there, because you’ll interrupt your flow of creativity.
You have a unique gift and no one can change lives exactly how YOU can. The transformation you’re providing is truly one-of-a-kind and you can totally stand out with your message!
You got this, beauty!
Drop me a comment: what excites you about delivering live, experiential training?
Let’s do this thing…together.