Meet a Cannes Film Festival award-winning branding expert

Raise your hand if you crave a business that aligns with your soul AND attracts your ideal clients. (Yes, please!)

The answer is “soulful branding,” a MUST for any feminine entrepreneur who wants to stand out online and grow their business to 6- or 7-figures.

Athena Llewellyn is my incredible client, dear Maui Goddess friend, Cannes World Film Festival award winner & branding expert. In today’s interview, Athena demystifies branding with a process called Brand Alchemy that creates marketing that feels true to your authentic self.

Athena is a visionary in the world of boutique branding who’s on a mission to exalt the voice of wise women, recognize their invaluable wisdom, and help them understand that their medicine is truly what the world needs.

You’ll learn:

• Why Athena views marketing as our modern-day mythology & how this perspective has helped her reach clients all over the world
• How Athena switched from a nonprofit career to become Marianne Williamson’s content producer before her campaign for president
• What’s at the crux of a billion-dollar legacy brand
• The 5 keys to the Brand Alchemy process
• How to use your own personal story of redemption as your best marketing tool

(^^^Watch Soulful Branding for Women Leaders With My Rockstar Client Athena Llewellyn)

Marketing can be modern-day mythology

Soulful branding is art, and when done right, it can change the world. Great branding crafts compelling stories that shape collective values and influence the way we perceive ourselves and others. At its core, soulful branding is the path to financial sovereignty and wealth.

Here are 5 keys to the Brand Alchemy process 

SOUL ESSENCE: This is the beginning of the process where you connect with the core of your desire and ask, “What do I truly want for myself and our world? What is my sacred why? Why am I doing what I do?”

This first step invites you to explore your deepest intentions. We all desire love, connection, and belonging. We all want to feel valuable to our community. When we tap into that, we can create a brand that resonates with many people. This is the crux of a billion-dollar brand.

SHAMANIC MIRROR METHOD: This second step asks you to reflect on your genius.

How are you uniquely poised to give your gifts to the world? And what about you are you overlooking? From here, you can create your unique method based on your unique life experience.

This step explores why at the heart of every deal is connection (and why women are specifically blueprinted to be phenomenal at business).

CREATIVE TRANSLATION: Now for the creative translation! This is where so many entrepreneurs get stumped and find themselves frustrated because the act of creatively expressing that which is within our soul requires some skill. During this step, we translate the soul’s desire into visual language (ie, what colors and symbols represent your brand) with strong aesthetics and clear messages.

ALIGNED AMPLIFICATION: During this step, we develop soulful social media strategies to create an easy, authentic, and resonant presence. Here, we get into the practicalities of digital marketing and make it more fun. We explore how to create deep, authentic connections with our audience.

Here is where we go deep to ask, “How are you going to share the sanctuary that you’ve created from the deepest desire of your heart?”

NOURISH AND NURTURE: The final step is learning how to nurture relationships and respond to those who resonate with your essence and soul’s desire. This part of the Brand Alchemy process is where we create marketing where you feel empowered, beautiful, and appreciated so you can go forth and share that mission, regardless of any insecurities.

Your soul’s work is the medicine the planet needs right now, sister! The world needs well-resourced women who are brazen in their wisdom and here to share it.

I’m so excited for you to continue using your business as an expression of your soul’s truest desire… and for you to keep bringing that magic to your clients. 💙

Let’s do this thing…together.

Love,
Sage

P.S. Athena is sharing how to build an unforgettable brand by getting clear on your brand identity. Don’t miss her gift, the Brand Aura Brand Guidebook:
https://www.brandaura.studio/freebie