I want to talk about FAILURE.
If you ever feel like youβve failed with a launch, training, or speaking gig, I want to assure you that thereβs something amazing waiting for you on the other side.
Iβm sharing the story of one of my BIGGEST biz failures & teaching you hacks to learn the most from your failure andβ¦
^^^Watch βMy Launch Failedβ¦Whatβs Next?β Now!^^^
A few years ago, I launched a program called βNiche Clarity Now.β
β¦.and it BOMBED.
I didnβt get the results I had hoped for.
My business went into $35k in debt.
I felt like I failed.Β
At first, I started pointing the finger at my mentor who guided me through the launch, then at my team, and ultimately, at myself.
Then, I decided to get out of blame and step into being a detective.Β
I wanted to figure out what went wrong, so I could create an opportunity to learn, grow, and come back even more successful.
So I asked a powerful question:
βWhat could I have done differently?β
I dug deep and asked a lot of questions to 2 groups of people:
My research unveiled something I hadnβt realized before:
My ideal clients didn’t know they needed to invest in finding their niches.Β
That means βNiche Clarity Nowβ wasnβt a marketable title.Β
So we changed the name of the course toβ¦ βMake Money with Your Message.β
…and it sold like hot cakes.Β
Since then, thousands of women have enrolled and the course earned hundreds of thousands of dollars.Β
We were able to pivot this program from $35k in debt to become one of our top-selling, marketable courses⦠and it has changed so many lives!
Here were my biggest takeaways from this failure experience:
Before you start creating contentβ¦ talk with your ideal clients. Understand the RESULTS they want and pay attention to the WORDS they use to describe them. When you can speak THEIR language, you can create a marketable course that resonates with their deepest desires.Β Β
After a failure, it may be tempting to ditch your failed efforts and try something new. The reality is: itβs a good idea to stick with your original idea & strategy! Instead of reinventing the wheel, spend the time to identify which piece may be an obstacle…so you can fix it and reintroduce your idea with greater success.Β
The easiest way to figure out why you failed is asking questions. Talk to your mentors, team members, peers, and most importantly, your ideal clients. Ask the powerful question, βWhat could I have done differently?β and send plenty of follow-up questions, surveys, and opportunities to prove feedback.Β
Failure is NOT a reason to give up! Donβt stop running before youβve reached the finish line. You have a life-changing gift and there are lives out there waiting to be changed by YOU. Thereβs greater impact (and income) waiting for you on the other side of failure.Β
Failure is one of the most influential teachers on this planet. A failed launch, training, or speaking gig is an opportunity to reflect, grow, learn…and come back EVEN stronger than youβve ever been. Donβt ask for it to be easyβ¦ ask to know your own strength.
So beautiful, amazing rockstar, Iβm here to tell you to keep going.Β
Learn from your failures, so you can strengthen yourself and your business and change MORE lives.
Because your clients are out there waiting for you.
Theyβre not just waiting for someone like you.Β
Theyβre actually waiting for YOU.Β
Letβs do this thing…together.
Love,
Sage
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Thank you so much! Ready to re-launch voice over career. This helped me a lot!
All the best to you πΉ
“The fortune is in the follow up” is real. I have a hard time reaching out if people have declined before. I also have a hard time not switching strategies when something is not working right away. These recommendations that Sage shares here today are gold and the questions are so insightful. Thank you!
Wow I needed to hear this. Failure doesnβt exist does it ..? We are always just trying things out. It really takes the pressure off to not just hear this, but truly feel it.
Feeling called to share where Iβm βatβ:
I feel like I havenβt really been βtryingββ¦. Feeling like Iβve been questioning what it is I truly want: βmaybe Iβm just supposed to make art and not do this whole female empowerment biz thingβ¦β.
Itβs true, I want to make artβ¦ & perhaps itβs really bc Iβm just scared of βfailing.β Scared of feeing responsible for others. But the truth is, we arenβt responsible for others βwork,β we are responsible for our own. I am responsible for being the inspiration that I WANT to be.
Failure doesnβt exist. Life and business and alignment, doesnβt have to be so hard. We make it hard when we blame.
Make the art. Daily. Inspire others. Daily. Inspire MYSELF~ daily +.
Do it authentically. Be real. Listen. Relate to myself. Relate to audience, just as I am them.
Thank you Sage.
Super excited thank you for finding me
I am in such a terrible place right now. Buttt I got this along with ALL you women..
Brilliant advice, as always! Thank you, Sage! I have also received so much wisdom and so many a-ha moments, after just 2 days in your Women Rocking the Stage course. You are absolutely a giver and have the biggest heart- this is your success, above all else. Keep being you, you’re a beautiful soul!
So happy to be here it help me a lot thank you π
Enlightening! Every time I try a different way, I end up back at my original ideals! πππ½
I love this SAGE! There is exquisitely beautiful transformation in the opportunities failure offers! β¨οΈ Giving sparkle fingers for this powerful message β¨οΈ π π