I am so honored to be joined by my dear friend John Assaraf!
If you don’t know John, he’s an incredible behavioral neuroscience researcher, 2 time New York Times bestselling author, and CEO of myneurogym.com. He’s known as “the brain whisperer.”
In this interview, John is sharing his best tips to optimize your brain for impact and success… so you can grow your income & impact as a purpose-driven entrepreneur.
John’s training is all about strengthening your mindset so you can achieve your goals and dreams faster than ever before.
Here are some key takeaways I discovered in this interview:
#1. Control Your Habits
The 4 core functions of the brain are…
This list is in priority order, according to your brain. Your mind will do more to avoid pain than it will to gain pleasure. Pain can often manifest in the fear of making the wrong decision and the consequences that may arise as a result.
Bottom line? We are biologically avoidant creatures.
These brain mechanisms are responsible for our habit creation… and the brain conserves energy by keeping us in our habitual patterns. (That’s why it’s not easy to step outside of your comfort zone in business.)
As entrepreneurs, we have to know how to move our brains past these functions so we can commit and create what we truly want. We have to do the work to rewire our habitual patterns if we want to succeed and make the most of our skills and tools.
#2. Understand Disappointment Avoidance
Disappointment avoidance happens when we avoid the things we know we should be doing just to prevent the disappointment we’ve felt in the past.
So if you’ve put effort toward a goal in the past, and you didn’t get the results you wanted, you’ll subconsciously avoid taking steps toward the goal again.
This is especially true for people with a history of past failures. That’s why John says it’s actually easier for some people to master disappointment rather than master change.
How do you rewire this line of thinking? Learn how to be a better brain operator.🧠
Hundreds of thousands of John’s clients have seen tremendous success after failure by learning how to control and challenge these subconscious thoughts.
#3. Leverage Neuroplasticity
It’s also important to know about neuroplasticity. When we know how to create NEW neuropathways in the brain, we can:
- Change our habits
- Reach our goals and visions
- Create impact faster
You have the power to train your brain to make empowering habits, improve your self-image and confidence, manage emotions better, and think more positively.
This brain renovation takes time… but the journey creates incredible results for entrepreneurs.
If you’re ready to upgrade your brain and close the gap between your current biz and your dream biz…
I invite you to attend John Assaraf’s 10th annual LIVE Brain-A-Thon.
Here’s what you’ll do alongside over 100,000 global attendees:
During the 10th Annual LIVE Brain-A-Thon Event, you will get…
- Live coaching from Oprah’s favorite brain expert Dr. Shefali Tsabary
- Expert insight on How to Stop Self-Sabotage from Dr. Judy Ho
- Proven ways to eliminate your limiting beliefs & fears
- Proven ways to make more money & impact more people
- A keynote speech from legendary brain & success coach John Assaraf
It’s going to be totally game-changing.
Please comment below and let me know what’s your favorite takeaway from this interview.
You got this, beauty!
Let’s do this thing…together.