S1E4: Hot Hacks For How To Use Facebook Groups To Grow Your COMMUNITY
Welcome to Women Rocking Business, where we are here to help you rock YOURSELF, rock your life, and rock the world as a woman entrepreneur – because the world needs you and the time is now. I’m Sage Lavine, CEO, trainer, unretired camp counselor, and best-selling author of the Hay House book Women Rocking Business. We had the honor of serving over a hundred thousand women entrepreneurs around the globe, just like you, who are here to do more, be more, and have more by giving your gift to the planet. So let’s dive in.
00:00:34
Welcome. Welcome. Welcome. I’m so excited to be here with you, Women Rocking Business. So everybody’s launching a Facebook group right now. Like, what’s the big deal about Facebook Groups? Why Facebook Groups? Why now? And I want to answer some of those questions for you moving forward so that you can, first of all, utilize Facebook groups to find your ideal clients, to stand out with your message at this important moment in history. And I just want to really put a stake in the ground that if you’re called to lead people, if you’re called to bring your message in a bigger way, Facebook groups are an incredible way to do that .Here’s why.
00:01:15
I also want to give you a few of our favorite Hacks for using Facebook groups to create six figure and seven figure launches. Facebook groups are super hot right now. Facebook is encouraging Groups. They’re encouraging social connecting because they don’t want to just be an advertising site. And so we love Facebook for that. And so anything that you do inside of a group is actually going to rank higher and people’s feeds. And so it’s kind of like free advertising, right? It’s kind of like getting to get in front of your ideal clients’ eyeballs without any ad spend. So I highly recommend you guys launch a group if you haven’t already.
00:01:57
And I highly recommend that you title that group in a way that the title passes the face test. Okay. So you want the title of that group to be clear of like, who is this group for? I was just on the line with some of my clients before I hopped on with you guys. One of our clients is launching an ancestral wisdom Facebook group for those who are walking through grief right now and who want to call upon the ancient wisdom as a way to remember that, you know, when we die, it’s kind of like taking off tight clothing. It’s not like it’s over. We have this incredible opportunity to see our life as not just our life span.
00:02:39
And it can minimize a lot of the fear that is happening right now and the planet. And so she’s launching her ancestral wisdom Facebook group. We have one of our incredible clients, Robin Nielsen, who launched a Facebook group for women who are looking to balance their hormones. She’s serving thousands of women in that group. She has an incredible, incredible service. She’s doing awesome six figure launches out of her Facebook group. And the title of her Facebook group is Natural Solutions for Hormone Balance Sisterhood. It’s very clear who it’s for, right? Your Facebook group title is your top marketing.
00:03:22
It’s, it’s a title that people see and they immediately are asking, would I want to be a part of that or not? And so there are some titles that you choose in your business that aren’t as important. The title of your Facebook group is very important because it’s the top marketing, right? It’s the thing that’s going to get people’s attention. Do I want to actually be a part of that group or not? And so you’ve got to choose a title that’s short and sweet, and that represents something that people would actually want to be a part of. So you don’t want to choose a title like Managing Depression, right? If you help people transform depression into purpose clarity, you might want to launch a Facebook group called The Purpose Warriors, right?
00:04:05
And then the subtitle or, and the tagline, it could be like transforming depression, anxiety, and loneliness into, you know, your greatest purpose for the planet. So you want to think about what is a title of a group that people are going to want to be a part of. More importantly, I’ll give you this disclaimer: your group is not actually going to be the biggest reason why people want to join. Like you don’t launch a group just to curate a community of people. Because many people are not motivated to join a group, just so that they can be a part of a virtual group.
00:04:45
Some are, but there’s something that you can do in your group. That’s even more compelling. It’s an even more compelling reason to join the group than the group itself. And that something that you can do in the group to motivate people to join is to include a super hot free training inside of your group. Ideally, it could be a video training. You guys see me do video trainings in our Facebook group all the time. And that’s part of the reason why you show up because there’s content here that’s valuable. And so I’m curious, what is the topic of a video training that you could do into your group?
00:05:25
Let’s brainstorm below. Let us know what would be the topic of a video training that you could do into your group? Because that video training is going to be the reason why people want to join your group, not just for the group itself. Usually sometimes *disclaimer* people just want to be a part of the group, but here, what I’m saying, when you’re talking about your group, when you’re inviting people into your group, you could say something like, “hey, I just did an incredible training video on the three keys to balancing your hormones when you’re over 50,” or “I just put together an incredible training video on, you know, the five keys to walk through grief in a way that actually leaves you feeling stronger and more grounded,” right?
00:06:13
If you’re interested in getting that grief training video, just head on over into the Ancestral Wisdom Facebook group and go grab the training. The training will be right there waiting for you and the group. By the way, none of this costs money. That’s why it’s such an awesome strategy to grow your community online. It’s the strategy that we teach our clients to use because none of it costs money. It’s a way to get going totally for free. You don’t even have to have fancy opt-in pages. You don’t even have to have fancy websites put together. You can just make the video, put it into the group, send people over into the group to get access to the video. Super cool.
00:06:53
Then what’s happening is you’re building the relationship first and connection is what creates currency. Write this down: just because you’re marketing online doesn’t mean that anything, everything that you already know about building relationships is just knowledge and void. Oh, I’m doing it online. So I just need to try to get people to click that little button that says buy now. No, that’s not what this is about. This is about real relationships. This is about us connecting on the internet. Video is such an incredible tool. We don’t have to be perfect. You know, I’m sitting here behind my desk. I just like riffing you guys off a little video about Facebook Groups, unscripted.
00:07:35
You don’t have to be perfect. You don’t have to try to manipulate or pretend or become robotic. People just want you offering some good wisdom. People just want you being real,providing value and letting people know what the next step is.
All right? So if this content is resonating, I’d like to invite you to consider attending our exclusive Women Rocking Business three-day training, which you can attend virtually, or at certain times of the year you can attend live. This is a three day Business building tite of passage that thousands of women have attended from all over the world and used as a launch pad for their greatest entrepreneurial dream. Throughout the course of the three days, you’ll actually create your individualized launch plan to launch your business in the next 90 days and to grow it in a way that’s aligned with women’s values. Yu’ll get our entire system for finding your clients online. So you can go out there and confidently enroll the perfect high paying clients, even if you’re just starting out. This is an experiential event where you’re actually interacting with the content all three days in small break-outs and meeting with our coaches. It’s amazing. You can get all of the details, the dates, and grab your discounted VIP seat at www.womenrockingbusiness.com/rocksales And I can’t wait to see you there.
00:09:11
So by the way, a lot of the strategie I teach about Facebook groups can be applied to other groups as well. LinkedIn now has groups. Did you know? And the thing is, is that more people are on social media right now than they are in email. So it’s more important than ever before to be active in social media. Now, many of my clients ask me, what’s the difference between a Facebook group and a Facebook page? So here’s the difference. A Facebook group is a place where people can actually communicate with each other. A Facebook page is your fan page or your professional page or your business page.All of those things are the same. Okay. When people say Business Page, when people say professional Page, when people say fan page, that’s all the same.
00:09:56
It’s one page that you can create in Facebook and that page is linked to your ads account. That’s the only way you can ever run ads to your videos. It’s the only way that you can ever put a little bit of money into getting more eyeballs on your video. So it is helpful to have a business page because you can boost your videos and I’ll share the whole algorithm around that in my video training, that’s coming up. But the great thing about having a group is that a group is somewhere where there’s actually a conversation happening. You’re facilitating a conversation. It’s two ways because inside of a group, you can invite people to post and you can invite people to comment on each other’s posts.
00:10:41
You can’t do that on a page. On a page, it’s just like you on Facebook doing your thing, sharing information. People can comment on the thread, but it’s not a safe place where people can start creating their own comments and commenting on each other’s comments. And remember, connection is what equals currency. Connection is what creates the intimacy and relationship that warms people up to make an investment in themselves through your services. And so having a group where people can be vulnerable and share and comment, and comment on each other’s comments is very valuable. And we’re going to be teaching you how to build out that group, how to game-ify that group, how to create experiences in that group during our upcoming three-day video training.
00:11:30
It’s called recession-proof marketing strategies and it’s all about growing your tribe and using Facebook groups to really take your business to the next level of connection, intimacy, building relationships with people, making a big difference in people’s lives and making great money.
But my last tip in terms of your Facebook groups is that you guys want to make sure that the things that you do in that group are, again, relevant to the people that are in the group videos that have, you know, a face test passing title. When I was plugging in the title to this video before I went live, I can’t even remember what I put right now, but I think it was something like How to Grow your Tribe with Facebook Groups, right? So that’s something that you guys care about.
00:12:11
It’s something that you guys are interested in. You guys are busy, you know, you’re investing your time to be here, your precious minutes. I don’t take that for granted. So I want to make sure that with my video titles, I let you know what I’m actually going to be talking about so that I don’t waste your time. I recommend you guys do the same thing. You know, think about what your clients need the most? What do they actually want to learn? What is actually going to be worth the valuable, precious minutes that they show up for? Title your videos that way, you know, don’t just think that because you form a group and you invite a hundred people into the group, but all of the sudden people are just gonna, you know, click buy now, right? Like it’s not quite that easy. It’s about giving and offering and earning the right to make your offer, you know, giving people great content that they can go out and start to use, and then letting them know that there’s more where that came from.
00:13:05
And so in the spirit of letting you know that there is more where that came from, just head over to www.womenrockingbusiness.com/joinus. That’s Women Rocking Business dot com forward slash join us. And we’d love to teach you more about Facebook Groups, how we’re gamifying our Groups, how we grew Women Rocking Business Sisterhood, to be more than 30,000 members. What are the kinds of hacks that we’re doing behind the scene that actually set us up for, you know, seven figure launches out of our Facebook Groups to make a difference at this time, because now more than ever, your message is needed. There are leaders around the planet right now who are kind of contracting in the face of what’s happening.
00:13:47
We here at Women, Rocking Business are really putting a stake in the ground for you to know, beyond a shadow of a doubt, that there’s never been a better time for you to get out there with your message, your services, to charge for what it is that you’re doing, because when people pay, they pay attention. And so we want your clients to have the kind of transformation that’s available to them when they actually invest. Because again, money is like glue. We put our money where we’re committed to. And so our commitment to you is to continue to give you the tools and the strategies to go out there and to serve through selling. Because when you sell, you can make an even bigger difference for people.
00:14:29
You can make an even bigger difference in their lives. You have a lot more time and a lot more resources to be able to show up and hold people’s hands and walk them toward their transformation. So don’t shrink during this moment. Don’t shrink during this time and history, keep getting your message out there. Bye everyone!
You’ve been listening to Women Rocking Business, I’m Sage Lavine, and the next step is to join our private Facebook group, The Women Rocking Business Sisterhood, and introduce yourself over there for the real and vulnerable conversation of what it really takes to launch and scale a business you love. In that Sisterhood group. We have each other’s backs, each other’s sides and each other’s fronts. This is true collaboration. So go grab a seat in the SISTERHOOD because we can go so much further, when we go together.
You’ll find a link to the private sisterhood group and do our upcoming events in the show notes. And if you have a woman in your life, who’s growing a business or starting a business, please share this podcast with her so she can create her big dreams and take a moment to subscribe and rate and review the podcast, which helps us get our message into the hands of women who need it. I’ll see you on the next show and don’t forget, your clients are waiting. They’re not just waiting for someone like you. They’re actually waiting for you.
