Why Context Matters 10x More Than Content

If you want to grow a thriving speaking-based business (both online and live), it’s so important that you…

Dial in your client-attracting talk.

The secret to creating your signature talk is to set the CONTEXT for learning…not just the content. Here’s why: 

Context matters 10x more than content.

^^^Watch “Why Context Matters 10x More Than Content” Now^^^

Content is considered a dime a dozen these days. (Like my mom says, if you want the answer to any question, you can easily just “Google it up.”)

People aren’t looking to get loaded up with information. They’re really craving experiences and connection. 

So what does it mean to set the context?

At your next speaking event or webinar, create an experience where people can build genuine connections & relationships, and build trust with YOU. 

People buy from people they trust, meaning connection = currency.

Here are a few ways to create a more engaging, trust-building experience at your next virtual event or webinar:

  • Prompt people to make posts in an online group
  • Ask people to comment on each other’s comments
  • Create a LIVE experience where people can engage with your training

Thousands of my clients have used my context-creating tools to…

✔️Build community
✔️Take the stage
✔️Launch their movements
✔️Create incredible relationships
✔️Grow thriving speaking businesses

You’ll take a deeper dive into this exact training at my Rock the Stage Challenge. Whether you’re brand new to speaking or you’re a seasoned speaker looking to uplevel your biz, you’ll discover how to…

  • Craft Your Magnetic Speaker Message Online
  • Position your Virtual Client Attracting Talk
  • Create Engaging Videos that Go Viral
  • Enroll High Paying Clients as a Transformational Speaker
  • Monetize Your Stage with Hot Offers
  • Land Stage & Keynote Speaking Opportunities
  • Fill Your Virtual & Live Events

>>>Grab Your Free Seat

Your clients are waiting for you. They’re not just waiting for someone like you. They’re actually waiting for YOU. 

Let’s do this thing…together.


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3 months ago

Really appreciating this one Sage.

I’ve always loved how you say “connection = currency”…

“Context matters most” is such gold bc you’re right, content is EVERYWHERE… so it’s gotta be meeting the person where they are at!

I also love the value of asking the right questions to engage and get a convo going to build trust.

Such gold. Thank you!
So stoked for your Rock the Stage challenge Feb 8-Feb 14!!

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