S3E1: Monetize Your Stage with Hot Offers
Welcome to Women Rocking Business, where we are here to help you rock yourself, rock your life, and rock the world as a woman entrepreneur, because the world needs you and the time is now. I’m Sage Lavine, CEO, trainer, unretired, camp counselor, and best-selling author of the Hay House book Women Rocking Business. We’ve had the honor of serving over a hundred thousand women entrepreneurs around the globe, who are here to do more, be more, and have more by giving your gift to the planet. I’m so honored you’re here. So let’s dive in.
How many of you want to make a difference with your offer to be able to make offers from a place of not just effectiveness to have clients say “yes,” but from a place of like total openhearted love… like you make your offer and you don’t shut down your heart at all.
Sage Lavine
00:00:54
If you want to learn how to make an offer without ever trying to, or having to convince anybody of anything. Like, “This is my offer for you and I don’t have to convince you because this is just my offer.” Can you feel the energy of it? That’s what we’re going to be talking about today.
I’m curious for how many of you would be willing to go out there and do the work that you want to do? The healing work, the transformational work, the mentorship work, changing people’s lives. Like ultimately you’d kind of want to do it even if you didn’t get paid. Is that true for some of you?
Sage Lavine
00:01:35
So let’s look at this for a moment because you can’t be the light of the world if you can’t pay your light bill. So one of my commitments to you today is to help you see that part of the reason why people have a transformation and a bigger transformation is because they invest. Take a breath into that. I know some of you want to be able to do this without money. Like, “Let’s just do this and let’s just not, not have to deal with the money part of it.” But what if the transformation was 10 or a hundred times more? Because people invest, give me an “aha” if you can feel the energy of that, can you feel it? When people pay, they pay attention. It’s because of the investment. My commitment is to get you “aha” moments all throughout today.
Sage Lavine
00:02:20
When I made my first offer from stage, I was terrified.
I woke up shaking. I couldn’t sleep. I had to take all kinds of melatonin and valerien and all the things to get to sleep. Maybe got three or four hours of sleep, woke up. It was my first 80 person event. It was like seven, eight years ago, probably. I rented this little conference center right on the ocean. Heather Houston sang to open us up and I did three days worth of business training. On day two, before we did our evening session, I made an offer for women to stay with me for an entire year. I was so freaked out that my friend Sirena Andrea describes it like my toes were curling in my shoes. I barely got the words out.
Sage Lavine
00:03:01
My biggest fear was that somebody in the audience or maybe multiple somebodies would be horribly offended at my offer and how much I was charging. So I got off stage and this very powerful, very incredible woman came marching right up to me, waving her fist in my face.
“This is highway robbery!” she said, “Highway robbery. I tell you, I can’t afford this. I’m a single mom. Who are you to just get on stage and just make an offer for thousands of dollars to spend the year with you?”
Of course, it was like, my throat dropped into my shoes. It was like everything. I was terrified of happening right in front of me. Who here can relate to like, sometimes your biggest fear just has to come true so that you can just move past it.
Sage Lavine
00:03:52
So I just said to her, “Gosh, I’m so sorry. I did not mean to offend you. I am completely committed to supporting whoever wants to do this program. You know, if, if you want to talk more with my team about just what we can create together, please do.”
And then I just kind of gracefully, exited and went into the bathroom and locked the door and started sobbing. So my team talked me off the ledge. We had several applications come in that night. People were wanting to do the program. I woke up the next day for day three of my events, feeling pretty raw and pretty vulnerable, but willing to get back on stage. So I’m at the back of the room, having my little team huddle with my team waiting, you know, it’s not quite time for the participants to come in.
Sage Lavine
00:04:35
There’s a big sign on the door that says, “Doors Open 9:00am.” It’s like 8:45 and the same woman comes bustling in the room. Of course, my heart sinks and I’m thinking, “Oh, here we go again.”
She walks kind of more calmly up to the back table and she says, “Can I give you something?” And I said, “sure.” She hands me a check for the entire amount of the program pay in full. This was our first pay-in-full through story. I looked at her and I was like, “But, but I thought you said you couldn’t afford it. I thought, I thought you said that this was not a fit.”
She said, “Oh, I was just triggered. You can’t believe a word. I say, when I’m triggered, I just pulled the money out of one of my retirement accounts. It’s that important to me.”
Sage Lavine
00:05:18
Okay, rockstar. If this content is resonating with you, and if you see yourself speaking, taking the stage, building an online speaking business in the future… I’d like to invite you to take my Speaker Superpower Quiz. It’ll just take 2 minutes. Whether you’re a visionary, a truth teller, a motivator, or a nurturer, I’ll send you a bunch of business growing hacks based on your speaker superpower, so you can take a deep dive into your superpower and really learn how to leverage it to rock the stage and find your clients online. You’ll get my favorite tips to use all 4 speaker superpowers to grow your speaking based business, grow your confidence as a leader and make an even bigger difference on the planet leading both virtual and live stages. Just take the free 2-minute quiz at www.womenrockingbusiness.com/quiz. That’s www.womenrockingbusiness.com/quiz. I cannot wait for you to discover your speaker superpower!
So I just want to say to every single one of you…that we can not make up the story that people can’t afford our services, we can’t be in conclusion of what people can afford and what they can’t afford. We can’t necessarily take people’s objections at face value. We’re going to teach a lot more about that in the upcoming Profitable Speaker training program.
Sage Lavine
00:06:48
But for now, I want to remind every single one of you that again, it’s our job to get out there and make the offering. We can’t control how people react. We can’t control what people do or say, but we can control our own commitment. So take a breath into that because I promise you, it is unlikely that you’re going to have that kind of a response when you make your offer. However, if you do, I invite you to wrap yourself in golden light and remember that this is what being a leader is all about. Standing tall when others are going a little crazy. Getting yourself resourced from people that you trust. So you can get back out there and make the difference that only you came to make.
Sage Lavine
00:07:31
For you to remember that when people pay, they pay attention. When we invest, when we invest in ourselves, we get an even bigger transformation. So whether you have an extra retirement account or not like my client did, who, by the way, she went on to build a six-figure business within about 14 months of working with us, she continued and stayed another year…but whether you have an extra retirement account or not, or whatever your relationship is with money right now, I invite you to remember that you have been called to give this gift at an important moment in history, and you deserve to be paid for it.
Sage Lavine
00:08:13
In fact, your business will not grow and scale and become leverageable if we don’t get you really making money, right? We risk you running out of the passion and the time and the enthusiasm to grow this thing. If we don’t get you putting out offers into the world that people are excited to invest in. Iit’s not as mysterious as a lot of people want to make it out to be the secret to making money in these businesses, right? The sound is that you create offers that people want to buy. What’s so exciting is that once you have those offers, it’s like such a relief. It’s like once I have my offer, and I know how to get people on my virtual stage as a virtual speaker, I can become a Profitable Speaker.
Sage Lavine
00:09:00
It’s not as mysterious as a lot of people want to make the story up. That it is.
You’ve been listening to Women Rocking Business. I’m Sage Lavine. The next step is to join our private Facebook group, The Women Rocking Business Sisterhood. Introduce yourself over there for the real and vulnerable conversation of what it really takes to launch and scale a business you love in that Sisterhood group. We have each other’s backs, each other’s sides and each other’s fronts. This is true collaboration. So go grab a seat in the Sisterhood because we can go so much further when we go together, you’ll find a link to the private Sisterhood group and to our upcoming events in the show notes.
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