She Was Avoiding the Sale
My client Maureen is a parenting coach, and she is good. Like, really good. She was pulling in over 100 people to her webinars, which is no small feat – and every time I watched her teach, I’d think: this woman is about to change someone’s life. But then it would come time to make […]
I will never sell that way – famous last words
Years ago, I attended a seminar where a man made an offer from stage, he positioned his big promises in a particular kind of “way”… and something in me recoiled. I had memories of all the times I’d watched people stand on stage and make offers for high-ticket programs, working the room, trying to convince […]
